iPhone 17 Pro Series to Feature Repositioned Apple Logo and Redesigned MagSafe Coil: What You Need to Know

Apple is reportedly planning some notable design changes in its upcoming iPhone 17 Pro series, and one of the most interesting updates might involve the Apple logo on the back of the device. According to recent leaks, the Apple logo will be repositioned lower on the back panel, a shift we haven’t seen since the iPhone 11 series.

Apple Logo Getting a New Position on iPhone 17 Pro

Renowned tipster Majin Bu claims that Apple is set to reposition the iconic bitten Apple logo on the iPhone 17 Pro and iPhone 17 Pro Max. This design change is reportedly tied to other internal modifications, particularly the placement of the MagSafe charging coil.

Instead of the coil sitting separately above or around the current logo position, Apple is allegedly redesigning the MagSafe coil to wrap around the newly positioned logo. This could serve both aesthetic and functional purposes, especially with the anticipated larger camera island on the iPhone 17 Pro models.

Why Is Apple Changing the Logo Position?

While Apple has maintained a consistent logo placement since the iPhone 11, the upcoming iPhone 17 Pro lineup is expected to feature a larger rear camera housing, which might be forcing a rearrangement of internal components. This change could be necessary to optimize space and maintain wireless charging efficiency via MagSafe.

Key Reasons Behind the New Apple Logo Position:

• Larger camera module on the iPhone 17 Pro and Pro Max.
• Revised MagSafe coil design for better magnetic alignment and charging efficiency.
• Design symmetry and a refreshed back panel appearance.

Exclusive Details from Case Manufacturers

These rumors are not baseless. According to industry insiders and sources from the case manufacturing business, companies are already preparing to adjust their designs to match the new Apple logo placement. Popular leaker Sonny Dickson also backed this claim and even shared an early render of the repositioned Apple logo and updated MagSafe coil layout.

This adds credibility to the report, especially as case makers often get early access to design blueprints to ensure accessories are ready for launch day.

Will This Change Come to All iPhone 17 Models?

So far, leaks suggest that this repositioned logo and redesigned MagSafe coil are exclusive to the iPhone 17 Pro and iPhone 17 Pro Max models. There is no current information indicating that the iPhone 17 base model or iPhone 17 Air (rumored budget model) will feature the same design change.

This exclusivity makes sense, as Apple typically reserves design and hardware innovations for its Pro lineup before rolling them out to the standard models in later generations.

Apple’s shifting the logo lower on the iPhone 17, most likely to align it with the MagSafe charging coil. pic.twitter.com/eQ7ChZZXCR

— Sonny Dickson (@SonnyDickson) June 30, 2025

Should You Believe the Rumors?

As with all Apple leaks, it’s important to approach these claims with cautious optimism. While sources like Majin Bu and Sonny Dickson have proven track records, Apple’s plans can change before the final production stage. That said, early insights from accessory manufacturers often turn out to be accurate due to their direct involvement in the iPhone launch ecosystem.

Final Thoughts

The iPhone 17 Pro series is shaping up to be more than just an incremental update. With a lower-placed Apple logo, a redesigned MagSafe coil, and larger camera modules, Apple appears to be refining both form and function.

If these rumors hold true, expect a fresh look and possibly improved MagSafe performance on the iPhone 17 Pro lineup. Stay tuned as more leaks and official announcements roll out in the coming months.